As 2019 has been starts before 40 days, business owners & marketers should be thinking about what they can do to make their companies more successful in the new year. & we hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively.
Gone are the days when most companies are able to treat social media as a supplemental marketing channel, or as an afterthought. Today, the Social Media platforms are where a business has an opportunity to consistently demonstrate its value, & reinforce its voice. Social networks are the go-to the platforms where customers ask questions, offer accolades, & air complaints. No business can ignore the significance of its presence on social media, because it influences how people perceive its brand.
So, what can you do to bolster the success of your brand through Social Media in 2019?
I have always been cautious about to making the Social Media predictions because the ideal social strategy is unique for all kind of businesses, however, there are some online marketing trends I believe are worth considering as you to evaluate which tactics will help grow your business.
1. The growing importance of Personal Branding to the Business Branding
Particularly for small the businesses, putting a real, human face to a brand name which helps to build loyalty. A brand which is more relatable, & has the human element, naturally garners more trust, & trust is essential for building relationships.
One way to humanize a brand is to promote the personal brand of a high-level leader or the business owner. For many organizations, this tactic has become the staple, as demonstrated through guest blogging, podcast & webinar appearances, & other publicity opportunities. By enabling your audiences to get to know the character & expertise of company leadership, a business can strengthen its brand reputation.
I expect that businesses that embrace this in 2019 will have a distinct advantage over companies that hide behind their logo.
2. A Long-form content for making an SEO Impact
While word count is not the only thing which can impact how prominently an article will appear on the search engine results pages, SEO experts agreed which long-form content can give you an edge.
Although the Google doesn’t penalize the many blog posts if they fail to reach the certain word count threshold, it stands to reason that a high-quality article with 1,600 words will likely outrank a high-quality (top rated) article with 500 words. It’s for that reason which I believe we are seeing more publishers requiring guest authors to submit articles with a minimum of 1,000 or more words.
I believe we’ll see more company blogs embracing long-form content, & incorporating it into their content strategies. Therefore, businesses that have found they aren’t getting SEO traction with short posts may want to “go long” & add more comprehensive articles, rich with information & insight, in order to both attract readers & give Google a reason to rank them more favorably.
3. Acceleration of the Personalized Marketing
With more companies digging into their data & using it to create customized marketing campaigns which are target individuals’ interests at different points in the buyer’s journey, the pressure is on.
Customers have come to expect brands to tailor special offers & discounts to their wants & needs. To accommodate that expectation, more businesses will need to consider targeted advertising & retargeting campaigns on the Social Media channels.
I anticipate that all social platforms will continue to refine their targeting offerings as the demand for individualized content grows.
4. Video Prominence as the preferred form of content
According to research by Wyzowl, 97% of marketers say that video has helped increase user understanding of their product or service, & 76% indicated that it has helped increase web traffic & sales. That doesn’t seem fetched far, given that 95% of people have watched the explainer videos to learn more about a product or service, & 81% have bought a product or service as a result of watching the video of a brand.
Live-streaming will continue its emergence as the powerful way to engage people on Social Media. According to the statistics compiled by Go-Globe, 2/3 of all internet traffic in 2017 was streaming video. By 2020 (Next year), 82% of internet traffic is expected to be video content.
I see video’s prominence tied closely to the first trend I mentioned – personal branding’s influence on the business brand. Video allows for a company to put a face to their business. It enables prospects & customers to get to know who leads & works in a business. Video gives all businesses an opportunity to show not only what they do but also “who” they are.
5. The path to more exposure, “Pay to Play”
In 2012, brands could expect, on average, that the 16% of their fans would see their Facebook updates. Fast forward to 2018, & that reach has plummeted to about 6% (often less). With the diminishing organic reach of the business content, most companies will need to invest in boosted posts, sponsored posts, & the Social Media ads if they want to stay top of mind.
Fortunately, advertising on Social Media doesn’t have to break the bank; a small amount of money can go a long way.
Change the Ever-Constant trend
Facebook owner Mark Zuckerberg once said, “Figuring out what the next big trend is telling us what we should focus on.” & while that might be true for Facebook, you should also realize that it is not always so for your business.
The thing about trends is that following them doesn’t guarantee success – I advocate for paying attention to the Social Media trends, but before you jump on the bandwagon, carefully evaluate before incorporating them into your marketing strategy, & ensure that you always remain consistent with your brand & business efforts.