Tag: luxury

What is luxury chocolate?

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“Luxury chocolate” certainly appears to be the most frequently used phrase when it comes to describing the quality of this. Perhaps more so in the marketing & its packaging that is actually used in day to day life. This phrase is intended to best describe the quality and flavor as more luxurious and indulgent than non-luxury chocolate, and at a higher price. In reality, this doesn’t identify any particular measure of quality at all and in most instances, I find the use of this selling point, particularly in supermarkets and by some luxury chocolate makers, more of an indication of its low quality than that actually claimed.

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