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What is luxury chocolate?

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“Luxury chocolate” certainly appears to be the most frequently used phrase when it comes to describing the quality of this. Perhaps more so in the marketing & its packaging that is actually used in day to day life. This phrase is intended to best describe the quality and flavor as more luxurious and indulgent than non-luxury chocolate, and at a higher price. In reality, this doesn’t identify any particular measure of quality at all and in most instances, I find the use of this selling point, particularly in supermarkets and by some luxury chocolate makers, more of an indication of its low quality than that actually claimed.

You will most probably have also seen this phrase used in conjunction with the country of Belgium as “Belgian Luxury Chocolate”. Again, in reality, Belgian luxury chocolate on the whole, and there are a few exceptions to this rule, is of a lower quality than many other European countries and has only developed into this general belief from marketing and the sheer volume of mass-produced Belgian Luxury chocolate brands present on the UK market. In French is certainly the leading light in the world, but it does come at a higher cost, of course.

When is luxury chocolate a true luxury?

To know when it is truly luxurious depends on many variables such as; where it is sold, its price, listed ingredients, the country of origin, the cocoa bean variety, the manufacturers reputation and whether they actually make it themselves directly from the cocoa bean or buy in pre-made bulk couverture and reform into chocolates. Each holds a clue to the overall quality and true luxury nature. Each indication on its own however is not a true guide but a consideration of all will reveal the true level of quality. For instance, if it is sold in a major supermarket it is more likely to be a mass-produced where quantity, for the lowest possible price, takes precedence over quality. If it contains hydrogenated fats, artificial flavorings, preservatives…you are slowly building a picture of the true type of chocolate it really is and you can then make an informed decision for your own budget and taste. We find that most people have not really tasted true, fine and are amazed at the difference in taste, particularly dark chocolate with its fruity flavors due to the high grade of cocoas used. Not everyone has the time or access even to research the finest luxury chocolate makers in the world either and that’s where it’s Trading Company can provide the finest, luxury chocolate from around the world with direct delivery to your door.

Different websites are filled with the finest of course but some perfect examples of true luxury chocolate gifts would be the luxury (chocolate box) from Michel Cluizel, containing its finest quality, comes beautifully gift wrapped and is hardly ever found on the UK high street, if at all. Truly luxurious. Another amazing luxury gift of this comes in the form of its tasting box, again by Michel Cluizel and this time concerning single origin it, complete with tasting notes and stunning presentation.

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